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Walmart Diversifying Away from Trade Desk with Yahoo DSP

LightShed Live Replay: Hollywood’s Cost Curve Is Collapsing, and a Creative Renaissance Could Follow, with Wonder Project & Innovative Dreams

On this week’s LightShed Live, we sat down with Kelly Merryman Hoogstraten, CEO of Wonder Project, and Jon Erwin, Wonder’s Founder and Chief Creative Officer and CEO of Innovative Dreams. Wonder has focused on a category Hollywood has largely ignored: the faith and values audience. House of David has reached 60 million-plus viewers worldwide and…

LightShed Live Replay: MLB Commissioner Rob Manfred

On Monday’s edition of LightShed Live, we were joined by Rob Manfred, MLB Commissioner, to discuss the state of Major League Baseball. Our conversation explored MLB’s active search for a new partner on ESPN’s existing rights deal, why MLB soured on ESPN, MLB’s vision for their 2028 rights renewals, why reach is more important for…

LightShed Live Replay: The Future of Fiber: Inside Brightspeed’s Vision

In the latest edition of LightShed Live, we spoke with Brightspeed CEO Tom Maguire and President of Consumer & Small Business Courtland Madock about the company’s strategic priorities and operational execution. Formed through Apollo’s 2022 acquisition of Lumen’s Midwest assets, Brightspeed is shifting from a copper ILEC to a fiber provider. It has already passed…