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Watch LightShed Live Replay: Media Companies Need To Get Serious About Vertical Video Now with Hernan Lopez

Honey, We Shrunk the Screen: Hollywood’s Vertical Video Strategy Is Dead Wrong

Netflix launched Clips today (link), short-form vertical video content within its mobile app, joining Disney+ (Verts), ESPN (Verts), Peacock (Clips), Paramount+ (Clips), and CNN (Shorts). We believe the strategy behind almost all of these products, including Netflix, is dead wrong and misses the far larger opportunity in mobile vertical video content. Last November, we highlighted…

Should Broadcast Networks Scrap Entertainment Programming?

Last week, the NFL met with the FCC to showcase how its decades-long commitment to broadcast television distribution remains vibrant and relatively stable, even as the league expands reach via streaming to offset a shrinking MVPD/vMVPD ecosystem. What stood out in the NFL’s FCC presentation (link) was how irrelevant all non-sports programming is to broadcast…

Five Long-Term Strategic Questions for Disney’s Fiscal Q2 2026 Earnings

Disney is refreshing its approach to earnings calls by seeking analysts’ long-term strategic questions for management to address on its upcoming earnings call, rather than taking live questions. We applaud this shift and expect it to lead to a more valuable discussion. Last month (link), we laid out three bold moves Disney’s new CEO, Josh…