Menu Close

The NFL Controls the Clock and Its Partners Will Pay Up Before the End of 2026

Could You Buy the Knicks Soon? LightShed’s Brandon Ross Interviewed on the Business Decision Podcast

The New York Knicks are 2 wins away from their first NBA title in 53 years. Naturally, MSGS investors are focused on a windfall of postseason revenue, especially from ticket sales at the Garden. However, work continues behind the scenes on another Dolan spin-off – this time separating the Knicks from the Rangers. This should…

Love Me, Bite Me, Watch Me Vertically: Peacock Is Reinventing the Mobile Streaming App

Open the Peacock app on your phone right now. Microdramas licensed from ReelShort sit natively inside the app (“Love Me, Bite Me” with 68 episodes, “Wings of Fire: The Dragon Slayer Is My Ex-Lover,” and more). Vertical NBA clips from last night’s OKC vs. San Antonio playoff game stream without needing to rotate your phone.…

Who Won (and Lost) TV’s Annual Billion-Dollar Cash Grab; LightShed’s Rich Greenfield Interviewed on The Town Podcast

Amazon and YouTube won Upfront Week. That is the simple version. The longer version involves legacy media spending irrationally on content that does not drive retrans, at least three companies pretending they have Amazon’s full-funnel advertising capabilities without the closed-loop attribution to back it up, why the narrative that sports moving to streaming is anti-consumer…