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SpaceX Spooks the Telcos and Throws Towers a Bone

Who Won (and Lost) TV’s Annual Billion-Dollar Cash Grab; LightShed’s Rich Greenfield Interviewed on The Town Podcast

Amazon and YouTube won Upfront Week. That is the simple version. The longer version involves legacy media spending irrationally on content that does not drive retrans, at least three companies pretending they have Amazon’s full-funnel advertising capabilities without the closed-loop attribution to back it up, why the narrative that sports moving to streaming is anti-consumer…

Honey, We Shrunk the Screen: Hollywood’s Vertical Video Strategy Is Dead Wrong

Netflix launched Clips today (link), short-form vertical video content within its mobile app, joining Disney+ (Verts), ESPN (Verts), Peacock (Clips), Paramount+ (Clips), and CNN (Shorts). We believe the strategy behind almost all of these products, including Netflix, is dead wrong and misses the far larger opportunity in mobile vertical video content. Last November, we highlighted…

Should Broadcast Networks Scrap Entertainment Programming?

Last week, the NFL met with the FCC to showcase how its decades-long commitment to broadcast television distribution remains vibrant and relatively stable, even as the league expands reach via streaming to offset a shrinking MVPD/vMVPD ecosystem. What stood out in the NFL’s FCC presentation (link) was how irrelevant all non-sports programming is to broadcast…