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Anthropic IPO Primer

Watch LightShed’s Richard Greenfield Present at P&G Signal 2020

Earlier today, we were invited to speak at P&G’s Signal 2020: Stepping Forward virtual event. Our 15 minute presentation is embedded below. Titled: #Disruption, the presentation centered on how the media industry has been forced to rapidly shift from a B2B/wholesale model to a direct-to-consumer/retail model to prevent being replaced by massively scaled tech platforms.…

The War for Your Living Room: Here Comes Google, Watch Out Roku, Amazon and Apple

2020 will likely end with multichannel video subscribers (MVPD/vMVPD combined) nearing 70 million subscribers — a level that the industry has not seen since 1997. As cord-cutting accelerates, all eyes are now focused on direct-to-consumer streaming apps. After waiting far too long, all the major media companies have realized they have no choice but to…

What Do Fatter, More Expensive “Skinny Bundles” Mean for the Media Industry?

Sling TV launched in February 2015, ushering in a new category of multichannel video programming distributors, which we now call vMVPDs (virtual MVPDs). Within four years, the vMVPD category rose from non-existent to over 11% of total subscribers, with ~9.3 million subscribers on a base of around 82 million vMVPD/MVPD subs combined at year-end 2019.…

Are ViacomCBS’ Streaming Ambitions Far Bigger Than Investors Realize?

When most investors talk about the streaming wars, they focus on Netflix, Amazon and the Disney+/Hulu/ESPN+ bundle. With HBO’s transformation into HBO Max and the hiring of Jason Kilar to oversee WarnerMedia, AT&T is clearly trying to reposition itself as a single destination with content for everyone, much like Netflix and Amazon Prime Video, and…

WATCH: TikTok’s Ambitions Go Far Beyond Lip Sync, Dance and Comedy #CompetitorsBeware

TikTok usage is simply exploding. The platform is aging up rapidly beyond its youthful origins and the content verticals/genres are expanding well beyond its roots in lip sync, dance and comedy; it even became an important source for real-time videos from protests in the past few weeks. The COVID-19 pandemic has brought in new users…