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Walmart Diversifying Away from Trade Desk with Yahoo DSP

The 12 Juiciest Nuggets from Warner Bros. Discovery’s 14D-9 Filing

Earlier today, Warner Bros. Discovery filed a 14D-9 explaining the entire chain of events that led the WBD Board of Directors to move forward with Netflix’s offer and reject Paramount’s offer. While the document addresses many issues we have written about (link), there were a significant number of new “nuggets” of information that illustrate just…

Is Trump’s Approval Just Act One of the Warner Bros. Regulatory Drama?

The overwhelming investor and media presumption is that only one bidder, Paramount, has a regulatory fast track to an acquisition of Warner Bros. Discovery. That viewpoint is based on President Trump’s affection for Paramount/CBS following the Skydance transaction. While there is no doubt that Paramount would be Trump’s preferred bidder and would likely not face…

Wickedly Smart or Comcastically Insane?

On Friday evening, CNBC reporter Alex Sherman tweeted out (link): “Comcast’s bid for WBD’s streaming and studio assets did not include spinning off NBCU.” We have assumed Comcast would spin-off NBCU (ex-TV stations and to-be-spun Versant) and merge it with Warner Bros. Discovery, which would then spin-off its global linear cable network businesses, called Discovery…

Legacy Media Raises the White Flag, Are the Streaming Wars Over?

After we highlighted content ingestion as a critical battleground issue in future MVPD/vMVPD negotiations in September (link), former WarnerMedia CRO, Tony Goncalves, posted the following to LinkedIn (reprinted below with his permission): To ingest or not to ingest. That’s the question. Thank you Rich Greenfield for reminding me of the journey.Streaming was supposed to break…

Is The New York Times Out-Innovating Netflix, Disney, Paramount and Warner Bros?

Following the meteoric rise of TikTok (which broke 100 million users in 2020), Instagram launched Reels, its short-form, swipeable vertical video feed, in August 2020 and started monetizing through advertising in Q3 2021. Four years later, Meta CEO Mark Zuckerberg revealed that Reels was now at a $50 billion advertising revenue run rate. This past…

Ten Paramount Questions for David Ellison’s 1st Earnings Call

Since Skydance’s acquisition of Paramount closed on August 7, 2025, the company has outlined its vision (link) and spoken to the press, but tonight marks the first time it has communicated directly with Wall Street. Beyond Paramount’s February 2025 S-4, the newly combined company has not provided updated financial guidance for 2025, let alone 2026…